HealthStream
Google Ads
& SEO
Challenge:
HealthStream, a leading healthcare workforce solutions provider, approached our digital marketing agency with the goal of enhancing their online visibility and driving targeted traffic to their website. The primary objectives were to optimize their Google Ads campaigns and improve their overall search engine ranking through effective SEO strategies.
Our Campaign by the Numbers
28x
in Facebook Traffic in the 1st month
86%
savings on cost per impression
280,000
increase in website visits
Approach:
Comprehensive Keyword Research:
Our team conducted in-depth keyword research to identify high-relevance keywords in the healthcare and workforce training industry. This ensured that HealthStream’s Google Ads were targeting the most relevant audience.
Strategic Google Ads Campaigns:
We revamped HealthStream’s Google Ads campaigns by creating compelling ad copies and implementing strategic bidding strategies. Our focus was on increasing click-through rates (CTRs) and maximizing the return on ad spend (ROAS).
Website SEO Enhancement:
Our SEO experts performed a thorough website audit to identify areas for improvement. We optimized on-page elements, including meta tags, headings, and content, to align with industry-specific keywords and best practices.
Content Strategy:
A targeted content strategy was implemented, including the creation of blog posts and landing pages focusing on trending topics in healthcare training. This not only improved organic search rankings but also positioned HealthStream as an authoritative resource in the industry.
Results:
Increased Website Traffic:
Within the first three months, HealthStream experienced a significant uptick in website traffic, with a notable increase in the number of organic visits and clicks from Google Ads.
Improved Ad Performance:
Our optimized Google Ads campaigns led to a 25% increase in click-through rates, resulting in a more efficient allocation of the advertising budget.
Enhanced Search Engine Rankings:
HealthStream’s website climbed the search engine rankings, achieving first-page positions for key industry-related keywords. This contributed to a steady flow of organic traffic and increased brand visibility.
Measurable ROI:
The combination of improved Google Ads performance and SEO strategies resulted in a measurable 8x return on investment for HealthStream, showcasing the success of our integrated digital marketing approach.
Conclusion:
Through a tailored approach to Google Ads and SEO, our digital marketing agency played a pivotal role in elevating HealthStream’s online presence. The collaboration resulted in increased brand awareness, higher website traffic, and a stronger digital footprint in the competitive healthcare industry.
return on their investment
0
X
First page ranking
mo
Click Through Rate (CTR)
+
0
%