Industrial Storage

Website
Re-Design

Challenge:

An esteemed industrial storage company specializing in material handling solutions approached our digital marketing agency seeking a comprehensive website redesign. The objective was to create a modern, user-friendly website that not only showcased their diverse range of industrial storage solutions but also provided an intuitive and engaging user experience.

Our Campaign by the Numbers

28x

in Facebook Traffic in the 1st month

86%

savings on cost per impression

280,000

increase in website visits

Approach:

1. User-Centric Design:

  • Conducted user persona research to understand the needs and preferences of the industrial storage company’s target audience.
  • Applied a mobile-first design approach to ensure seamless accessibility across various devices.

2. Modern and Intuitive Navigation:

  • Streamlined website navigation by reorganizing product categories and incorporating clear calls-to-action for quick access to essential information.
  • Implemented a mega menu to facilitate easy exploration of the extensive product catalog.

3. Visual Storytelling:

  • Revamped the visual elements of the website, including high-quality images and graphics, to convey the durability and versatility of the industrial storage solutions.
  • Incorporated interactive product videos and infographics for enhanced engagement.

4. Responsive Design:

  • Ensured that the website was fully responsive, providing a consistent and enjoyable experience for users on desktops, tablets, and smartphones.
  • Implemented adaptive images and layouts to optimize performance across different devices and screen sizes.

Results:

1. Enhanced User Experience:

  • Achieved a 40% increase in user engagement, measured through increased time spent on the site and reduced bounce rates.
  • Positive feedback from users highlighted the intuitive navigation and improved overall experience.

2. Increased Conversion Rates:

  • Implemented clear and prominent calls-to-action (CTAs) that led to a 30% increase in conversion rates for inquiries and quote requests.
  • Enhanced product pages with informative content contributed to better-informed purchasing decisions.

3. Improved Search Engine Visibility:

  • Optimized website structure and content, resulting in a 25% improvement in search engine rankings for relevant industrial storage keywords.
  • Implemented SEO best practices to enhance the website’s visibility in organic search results.

4. Mobile Accessibility:

  • Mobile traffic increased by 35%, indicating successful implementation of a mobile-friendly design.
  • Mobile users reported a 20% improvement in satisfaction with the mobile browsing experience.

Conclusion:

The collaboration between our digital marketing agency and the industrial storage company resulted in a transformed online presence. The redesigned website not only improved user engagement and satisfaction but also contributed to increased conversion rates and enhanced search engine visibility. By prioritizing user-centric design principles and leveraging modern technologies, the industrial storage company is now well-positioned to excel in its niche.
cost per impression
$ 0
of steadily increasing website traffic
0 mo
targeting elements to segment audience
0
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